Innovative packaging design brings many benefits to sales and promotion of products. If you are having a headache in finding ideas for creative packaging design, please share some information right here. We guarantee that we will help you gain more experience and useful information to design packaging for your products.
Creative packaging design is essential. Because packaging is not only effective for preservation, containing products. But here most consumers tend to look at the image of the outer packaging to choose their goods. Through design images of packaging, customers will recognize the characteristics as well as the shape of the goods inside.
Packaging is also the factor that represents the corporate image. When looking at the multitude of products on the market, your product needs to impress consumers. At that time of course this task is completely assigned in the packaging design stage.
a. Packaging exactly like the product's shape
The first idea for you is that you can design packaging that looks exactly like your product. It is certain that when placed on the supermarket shelf it will create a strong attraction to customers. This idea is appreciated if your target audience is women or children. Because these objects are all very fond of cute and funny packaging.
b. Packaging ideas disguise
This means packaging design with an outside image that feels like an inside image. For example, the manufacturer has designed the packaging with the shape of a battery for salt and pepper products. This means that they convey the message that you should energize your meal. This idea is loved by many housewives. Or you can use disguised packaging for cosmetic products, drinks are also great.
>> Refer to the product: Explosive foam bag
c. Packaging ideas transform
This is a flexible design and can change the shape to help users feel more inspired and easier to use. For example, you design cosmetic packaging with colors, patterns like sunflower. When we open the box the flowers bloom. Or the design of a pizza box that is similar to a plate and is fitted with a plate knife when we open it ... Make sure everyone enjoys this packaging.
d. The product concept is also part of the packaging
With customers, they are always curious to know about real products with texture, shape, taste, and color. So if you want customers to have access to ingenious products, you can design to reveal a part to match the packaging. This both helps customers to satisfy their curiosity and reinforces confidence in product selection.
e. Product material reconstruction for packaging
In the creative packaging design concept, the re-creation of product materials is also loved by many people. This idea makes customers even more excited and secure about the ingredients. Especially with food and drinks, the reconstruction of ingredients also helps stimulate strong taste buds. See the orange juice bottle with fat orange cloves on the outside of the bottle. Or watermelon juice with images of bright red ripe watermelon pieces. Make sure it makes the customer want to buy right away.
f. Packaging ideas instead of gift boxes
Because there are many customers who buy products for not for personal purposes but also as gifts for others. So you can take advantage of this factor to create the idea of turning the packaging into a sophisticated, luxurious gift box with appropriate motifs and images. The guarantee that will stimulate the consumer's purchasing power significantly.
g. Smart packaging design
Smart packaging is the type of packaging that gives users convenient operation. For example, the packaging of pasta it has the ability to divide the amount of noodles by serving for 1 or 2 people. This smart convenient design both helps to create convenience for customers to use. At the same time, it also helps raise the brand name in the eyes of customers.
Hopefully, our shared creative packaging design ideas will give you more experience in packaging design for your products. Depending on each product with different target customers, different product texture ... Let's design the packaging accordingly. Wish you success with your product's packaging design idea.
Maybe you are interested:
>> Standard pharmaceutical packaging
>> What is complex packaging