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How to design attractive packaging

Home/How to design attractive packaging
17/10/2019 - 16:23:18 1915 Views

Attractive packaging design is extremely important to make a product impression to customers as well as convey the message of the product. Therefore we need to focus on the most impressive design issue. Join us to learn how to design the most attractive packaging!

1. Eye-catching and creative packaging design

Today's consumers only have a few seconds to make a buying decision. Specifically, they spend 12 minutes to research products, 2 minutes to choose and 2 seconds to make decisions.

When entering the supermarket, consumers usually only glance at the product packaging and take less than a minute, even a few seconds to a few moments to decide whether or not to buy the product. This element of design is called Eye-tracking. Designers must be really knowledgeable about marketing and art design to ensure the "touch point" of this customer.

Thus, in order for customers to pay attention and "recognize" your products among hundreds, thousands of products of the same type, your packaging must be creative and eye-catching. Buyers tend to observe the packaging to evaluate the product. They adopt external factors such as packaging designs, decorative images, colors, and labels to identify and distinguish one product from another.

The use of colors, visual stimuli properly will make your product "connected" and persuade consumers to buy. By multi-dimensional thinking, experimenting with new, creative, effective packaging expression from packaging will make you very surprised!

2. Easy to read design

The label on the packaging is easy to read and clearly one of the elements that make up the product packaging design. Most customers who buy a product will read the information on it so they can make a decision to buy the right product. Some customers even compare your product with other similar products. Therefore, you should design labels with labels that are easy to read so customers can trust and be satisfied with that feature. They are people who don't have enough time to read labels that are too small or too blurry.

3. Clear and simple message design

A lot of people pay attention to the information on a product before deciding whether to buy it or not. Information about the origin, origin, ingredients, usage ... is very important. More or less, customers need to know what they're buying right?

Of course, this information is not necessarily boring on the packaging. You can express them with images, symbols, symbols ... everything. But make sure the most basic principle is "simple and easy to remember". The simpler the information presented, the less time it will take for customers to read, think and make choices.

In addition, the information on the packaging is also the most suitable place for you to enter the customer's mind. Logo, slogan, message, avatar ... or anything you want customers to remember about you, put it on the packaging design that stands out and makes sense. And the packaging design principle is still: simple and easy to remember!

The essence of this method is a 2-second rule: If the buyer is attracted to the image, words on the packaging within 2 seconds, they will feel the product is perfect, appreciate the simplicity. in designing and shaping the mentality of wanting to own. If the buyer has to look at the product for more than 2 seconds, your product is easily pushed aside and replaced with another product.

4. Designing versatile, convenient and useful packaging

The basic function of the packaging is to wrap the product, making it easy to carry and transport. Therefore the challenge for designers is to create a packaging that is both aesthetic and functional for consumers.

In addition, the current trend is to add value to the product packaging. Details that seem small but are a huge competitive advantage compared to rivals. Shower gel packaging today often has a hook for easy hanging in the bathroom, slender bottle design, easy to hold. Or the cap of the Comfort bottle is designed to add a metering function.

5. Make a difference on packaging design

When designing unique, eye-catching product packaging is an essential element to stimulate consumers' eyes, the difference of brand name is the "vital" factor to help your product stand firmly in mind. consumer mind. Creative elements always need to revolve and develop from brand elements.

Product packaging, by itself, is already a marketing expert, able to "communicate" with customers through images, colors, designs on the packaging. These factors must reflect the unique nature and typical style of the brand, not long statements.

In other words, the packaging should be new, rich in vitality, express the voice of the business and make a strong impression on customers from the first contact.

Hope the above share will help you design the most unique and impressive packaging. Need advice, please contact us immediately!

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