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Meaning of color in packaging design

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18/10/2019 - 14:24:02 2362 Views

Product packaging makes the first impression when contacting customers. Therefore need to consider to choose the most appropriate color. Here, we explore the meaning of colors in product packaging design!

Meaning of color in product packaging design

1. Red

Red shows passion and boldness. The packaging is deep red and is a great color to use to attract attention. Also, red is transformed! This is good for food, as a moving metabolism creates an increased appetite. Red can also create feelings of excitement and passion.

2. White

White represents cleanliness, purity and simplicity. White packaging exudes simplicity in your product. Clean and pure colors (or lack of colors) allow for clear and concise texting, and create peace and calm. White can also create creative thoughts, like a white cloth with endless possibilities.

3. Purple

Purple symbolizes imagination and success. Purple calls the imagination among consumers. It also exudes success and originality. It is not gender specific as it used to be, but still tends to attract more attention from women and children. It is a bold color that entices consumers to look further.

4. Blue

Blue is the color of trust and reliability, and various shades bring even more depth. The darker green represents a more serious or professional product. Lighter blue is more creative and softer. Blue also contributes to calm and security.

5. Green

Green represents growth and nature. Simply put, green is natural. Green often correlates with health, health and money. Use green to connect your product to the environment. In some countries like Indonesia, however, green is actually banned. Be sure to check out the meaning of colors in your global endeavor.

6. Yellow

The yellow color shows optimism and hope and also shows loyalty. Yellow is the most visible color in the color spectrum. When used as a primary color in your packaging, gold exudes excitement and positivity. Yellow is a good color to use in retail displays to attract customers to your product. It also shows happiness and a gentle product.

7. Orange

Orange represents fun and low cost. Orange is the color of joy! A number of studies have found that orange, yellow and brown are associated with inexpensive or affordable products, but also show to be the most favorite color of color in adults. Children also draw the most orange. It is also related to satisfying food.

Principles in color selection when designing product packaging

To design a beautiful label packaging requires the artist to have a thorough understanding of the colors. Each field has its own unique colors.

- In the design of packaging for catering products, the colors must look really delicious and appealing. Therefore, the use of colors simulated from nature will evoke the imagination of the user, because this color stimulates the visuals to create an attractive and delicious feeling.

- In designing labels for medical products, the simplicity of colors will be the focus. The commonly used tones such as blue, blue, red, yellow, etc. will create a sense of security and reliability. Avoid using colorful, flashy colors, creating strong contrasts.

- Products for the sports industry are the opposite. The colors commonly used such as purple, yellow, red, black, blue ... sometimes are the opposite colors, vibrant, creating a strong contrast. The above colors seem to affirm confidence, aggressiveness and boldness - the qualities that are considered top priority in competition.

- Charm, charisma is the leading factor achieved for cosmetic products. Therefore, the colors used are usually light colors such as purple, pink ... These colors often evoke flexibility, lightness, elegance and charm.

The meaning of colors in labels not only makes the product stand out and attracts the attention of people, but it also has the task of connecting the sides with each other (for cans). Department tightly, firmly for the product. On the surface of packaging products, labels have a lot of information that manufacturers provide to consumers such as components, volume, production date, address ... all are discrete but indispensable. with a product. So the artist's task is how to link such information into a unified whole between all aspects to create a harmonious, reasonable layout for the product.

The color of labels must highlight the contents of the product. Packaging is the outer layer that protects the product from the impact of the external environment, handy in transportation. Therefore, the inner product is obscured, consumers cannot imagine the shape and color of the product.

Building color icons is the most effective form of advertising for each product. It is not easy form for manufacturers by many impact factors. Over time, the product must be accepted by consumers, so choosing a logo color requires the artist to have a vision so that the color is always new and modern in the eyes of the consumer.

Above are some of our sharing on choosing colors in product packaging design. You need to consider to choose the most appropriate color!

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